A Short-Cut to Marketing the Library by Zuzana Helinsky

By Zuzana Helinsky

Technological adjustments suggest that the position of libraries is not as seen or guaranteed as some time past. which means to outlive, libraries needs to actively industry their services to their clients and to their investment resources. A concise instruction manual which spells out the serious desire for advertising for libraries, A Short-cut to advertising The Library offers a sequence of functional and obtainable instruments to be successful and contains publishers advertising suggestions.

  • Brief description of classical making plans and advertising and marketing techniques
  • Easy to keep on with advertising and marketing information geared to libraries and their choices and dealing practices
  • Encouragement for librarians to think of their total skill, and they could make time for advertising and marketing, and they will succeed

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Additional info for A Short-Cut to Marketing the Library

Sample text

You must do everything to preserve and build your stars. For some public libraries these may include audio books, thrillers, student literature and space for reading and studying; and for university libraries e-journals, repositories, intranets, courses and workshops. Using the Boston matrix is an easy and effective way of monitoring our products and services. The process immediately forces us to answer some key questions. Should we really keep those services and products which are not that important to that many users?

We have to ask them to help us. Like everyone else in this circle they are very busy, and they have no time to give much thought to how good our services are – and how dependent we all are on their opinion in these days of budget cuts. So let’s ask them. Let’s use any quotations we can extract from them about the library. Let’s use all the nice stories we hear about how important the library is, and how significant our contribution to the whole institution. Our satisfied customers can help us with both owner and user marketing, but the first step is up to us.

Find new customers I am again quoting T. Scott Plutchak (2007): The important work that the librarian does actually happens when he leaves the library and engages with the world outside. The library is important but what is essential for the librarian to do his job is to leave the library. Generate services Generate services for new groups within the university, local area or company, especially for people who don’t normally come to the library. When we go out (even mentally), we will find potential users who simply do not think that a library is for them.

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