Balanced Scorecard Report - The Strategy Execution Source - by Robert S. Kaplan, David P. Norton

By Robert S. Kaplan, David P. Norton

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Additional info for Balanced Scorecard Report - The Strategy Execution Source - Volume 10 Number 3 - May-Jun 2008

Sample text

48 Granted we have obtained in this way an approximation to the strength of the power to be contended with, we can then take of our own means, and either increase them so as to obtain a preponderance, or, in case we have not the resources to effect this, then do our best by increasing our means as far as possible. But the adversary does the same; therefore, there is a new mutual enhancement, which, in pure conception, must create a fresh effort towards an extreme. This is the third case of reciprocal action, and a third extreme with which we meet (THIRD RECIPROCAL ACTION).

But if the result is made up 51 from several successive acts, then naturally that which precedes with all its phases may be taken as a measure for that which will follow, and in this manner the world of reality again takes the place of the abstract, and thus modifies the effort towards the extreme. Yet every War would necessarily resolve itself into a single solution, or a sum of simultaneous results, if all the means required for the struggle were raised at once, or could be at once raised; for as one adverse result necessarily diminishes the means, then if all the means have been applied in the first, a second cannot properly be supposed.

Now, philanthropists may easily imagine there is a skilful method of disarming and overcoming an enemy without great bloodshed, and that this is the proper tendency of the Art of War. However plausible this may appear, still it is an error which must be extirpated; for in such dangerous things as War, the errors which proceed from a spirit of benevolence are the worst. As the use of physical power to the utmost extent by no 44 means excludes the co-operation of the intelligence, it follows that he who uses force unsparingly, without reference to the bloodshed involved, must obtain a superiority if his adversary uses less vigour in its application.

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