Beijing Jeep: A Case Study Of Western Business In China by Jim Mann

By Jim Mann

When China opened its doorways to the West within the overdue Seventies, Western companies jumped on the probability to promote their items to the main populous kingdom on this planet. Boardrooms in all places buzzed with excitement—a Coke for each citizen, a tv for each relations, a private laptop for each place of work. At no different time have the associations of Western capitalism attempted to do company with a communist kingdom to the level that they did in China less than Deng Xiaoping. but, over the last decade top as much as the bloody occasions in and round Tiananmen sq., that scan produced growing to be sadness on each side, and a imaginative and prescient of taking pictures the world's biggest industry faded.Picked as considered one of Fortune Magazine's "75 Smartest Books We Know," this up-to-date model of Beijing Jeep, lines the heritage of the stormy romance among American enterprise and chinese language communism in the course of the reports of yank vehicles and its operation in China, Beijing Jeep, a heavily watched three way partnership usually visited through American politicians and chinese language leaders. Jim Mann explains how a few of the world's savviest executives thoroughly misjudged the company weather and recounts how the chinese language, who bought worthwhile new know-how at nearly no price to themselves, finally outcapitalized the capitalists. And, in a brand new epilogue, Mann revisits and updates the occasions which constituted the most problems with the 1st edition.Elegantly written, brilliantly mentioned, Beijing Jeep is a cautionary story in regards to the West's age-old quest to do enterprise within the center Kingdom.

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They had been traveling for thirty hours, on flights from New York to Geneva, Zurich, Athens, Bombay, and, finally, Beijing. M. in China, there was martial music playing at the airport, and all Trimmer could see in front of him was a large picture of Chairman Mao. He was exhausted, thought of the movie The Manchmian Candidate, and wondered whether he would ever get home to America. But their Chinese hosts welcomed them warmly and served them a huge dinner. And over the next couple of weeks the first, exploratory discussions went well.

He begged for permission to lecture on American management, a subject he was convinced was China's greatest need and on which he could lecture with little preparation. But Communist Party officials told him that all the management techniques China required could be found in Mao's Little Red Book. Finally, in 1977, the year after Mao's death, Sung was told he could begin giving lectures on the subject of management. Not long after his first trip back to China, Sung quit his job at Bendix and went into business as an entrepreneur, aiming to establish or restructure several small, private manufacturing firms in the United States.

The AMC executives were also given a special tour of the Beijing Automotive Works, the factory that made the BJ212 and that Chinese officials hoped AMC would help modernize. Clare didn't think it was so bad. He had seen some pretty lousy car plants in his time. When you looked at the Chinese plant, you couldn't judge it by American standards; you had to compare it with Jeep plants like those in Iran, India, and Sri Lanka. In some ways the Chinese plant was great. The layout was good. The plant was made of brick, and it had a good roof.

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